Myodetox + Nike

When it comes to last minute shoots and tight deadlines, I usually get booked. All Mike had to say was its a collab with Nike and I'm all for it. Since we had minimal time, we shot at one of Myodetox's clinics. When it comes to shooting in small spaces, light leaks and spill pose their challenges. Everything that can be gridded was. Light spilling onto the background would highlight all the unevenness and take away from the dramatic feel we were chasing. 

IG: @alya_myshka

One of the major differences between this shoot and others was the amount of pre-planning. We had Mike buy outfits. All the shoes were brand new and color matching came into scope for every outfit. The effort pays off ten fold. I am a big believer in having people play to their strengths. 

IG: @k8beast

The end final medium for these photos was print. A booklet that would be handed out before a run in Miami, filled with stretches that would help participants minimize injury. Because it would be print, colors needed to be on point. The use of a ColorChecker Passport was a must. 

IG: @drkev_hybrid

Thanks for looking. Now to see calculate when I can go medium format. 

Myodetox: Wedge Creatives

The biggest take away from this shoot was being kicked out of the location about an hour into the shoot. To be honest, we only asked one of the 3 landlords that run the place. Sadly, it wasn't enough. Luckily, we were able to get most of the shots done before we were forced to leave. One tip, if you are asked to leave, leave. At least they most likely won't ask for the images you already captured. At least you are leaving with something. 

We choose this location for the rustic feel. This heavily used loading area looks awesome on camera. having lights set up does not help your case when you try to explain this a small project.

Enjoy the images we were able to capture below. 

Equipment: Canon 5DMK3 + Canon 50mm f/1.2 + Profoto B1 + Profoto Stripbank w/ Grid + Elinchrom 69" Octabank

Thanks for looking.

www.Partial.Gallery

Partial.gallery is an art rental service for both residential and commercial use. I had the pleasure to capture some of the clients who proudly display their choice of art in their homes and places of work. 

This day was a fun one, with up to five locations on a day. I absolutely love shooting everyday people. One thing I have found to be true is that when shooting working people, they are the most comfortable in familiar environments. This being their home, or work. It helps tremendously. When I'm on a white seamless, I can assimilate with my clients who shoot in video. When shooting on location, I am in bliss, unless studio is required and working with an experienced model. 

This day, the challenge of balancing ambient light in tight and large spaces was welcomed. I will admit, some items may have been moved to build a more powerful photo. 

Camera: Canon 5D MKIII Lenses: Canon 16-35mm f/2.8 & Canon 50mm f/1.2 Flash: Profoto B1 Modifiers: Profoto Zoom Reflector, Softlight Reflector, Elinchrom Octabank 69", Stripbank

Christian Guzman & Alphalete for Umoro

I had the pleasure of working for Umoro to shoot Christian Guzman's Alphalete collection for the upcoming season release. It was to be a quick and dirty shoot. Gear that day would be the Canon 5D MK3 + 50mm f/1.2 and the Profoto B1 modified with the beauty dish. On this shoot, I was entrusted with creating catalog images and editorial images which would be used for their instagram profiles and web store site.