PC Designer Portraits

Location portraits are hands down my favorite to shoot. There is something about the challenges of balancing ambient light and flash and getting the best angle with the time given to the client that excites me. 

The one takeaway from this gig was the unending snowstorm that morning. Something people have to understand about working for yourself is that you cannot be late. There is no such thing as a sick day or even calling in sick. I have made my way to gigs through flat tires, storms, traffic and with a looming gout attack. That's right, painkillers have got me through an event that you just can't miss. Your name is on the line, and negative news travels fast. To me, clients come first, time is paramount, and I always strive to do my best with the assists provided to me. 

Enjoy this colorful collection shot for Loblaws. 

Equipment: Nikon D4 + Nikon 24-70 f/2.8 ED + Profoto B1 + Profoto Large White Umbrella + Elinchrom Rotalux 69" Octabank

Thanks for looking

OSC Cross Catalog

Photographing catalog images is all about nailing the look and coordinating time to make the most of the studio time. This day we shot 109 items for OSC Cross in a 8 hour period with all prep included. Photographing on white paper is no longer the status quo when it comes to product photography. We choose a textured background and an interesting floor, one that did not take the viewers eyes away from product itself. Lighting with direction and making sure there are controlled shadows helps bring interest to the products. Not only does it help show texture, but dimension which is important to the both the client when viewing the product, but for the manufacture, demonstrating a sound product. Priority always goes to the product on these shoots.

Loding

Luckily, during a press day at Loding, I had the chance to set up some big lights and capture the works of art put forward by their patina master. We were the last ones for the day, so the little extra time allowed me to go the extra mile when capturing his portrait and one off works of art.