This was our take on a boxing commercial for INTERAC. The project was conceived by Director Josh Sam for Fraud Awareness Month (March). We set out to capture the ongoing battle against fraud every day. My responsibilities were lighting and camera work as DP. When it comes to shoot day, we don’t hesitate to wear as many hats as needed to ensure we get the most out of every moment we roll the camera. One of the greatest decisions was to place an Arri M18 in the window and black out as many other windows as possible. Of course, it was windy and snowing the entire time, but with a great team, we managed to achieve the look we were aiming for.

We were blessed with the Cooke Anamorphic for this shoot. Beautiful image but we did our best to not tear bicep all day. As you can tell, Haze and complete light control made everything come together in the end.